One of the most significant impacts of social media engagements is that of helping environmentalists and social activists organize and launch effective campaigns. In recent years, the ability of social media platforms to transmit information globally without the help of news channels, immediately became a potent tool in facilitating domestic and international protest actions. As a result, world leaders are put in a spot where they have to prove their integrity by revealing their true colors; instead of hiding behind political machinations and strategies.
In its early years of development, social media sites like Facebook and Twitter merely provided people in nearly all parts of the world, with efficient means of communicating and sharing important events. In subsequent years, businesses were able to gain access to certain information that provided them with insights and lead in targeting account users as potential customers or consumers.
Initially, the emerging advancements in digital technology provided FB and Twitter users a chance to communicate rapidly and instantly even by way of simple text messaging. The rest is history as Facebook’s Messenger app is still the leading communication tool that people from across the world use in sending and receiving text and phone messages.
Social Media Engagement’s Evolution as a Political Tool
Politically, it was an ambitious social media marketer who helped Trump take advantage of the way Facebook operated behind the scene. The use of social media sites in transmitting information became useful.
Yet political ambitions and greed for power also took advantage of the ease by which false and misleading information can be transmitted to beguile people. Fact-checking was still unheard of when Donald Trump launched his political campaigns against Hilary Clinton via Facebook.
Later on, as untoward events unfurled globally, including those that transpired during Trump’s reign, social media platforms slowly became vehicles for facilitating protest actions. The same is true in other countries, as rallying for support of different people coming from all walks of life, became a lot easier.
Tik Tok and The Phenomenal Gen Zs
The younger members of population Gen Z have a mind of their own. They went about their own style of social media engagements and sharing via a Chinese social media site called Tik Tok, originally a music streaming site called Douyin. Even Trump feared the emerging prominence of Tik Tok and his inability to post engaging content. Rather than become part of it, Trump gave the controversial shut down order, which only made the platform even stronger than ever today.
Many Tik Tokers apparently became aware that they can also wield political influence by supporting candidates they believed in. They launched their own brand of political and social actions.
In fact any person, entity or company who wants to gain prominence should strive to become a popular Tik Tok uploader or challenger. Some even use Social Boosting services to accelerate the growth of their Tik Tok account.